White papers are considered to be a form of content marketing or inbound marketing in other words, sponsored content available on the web with or without registration, intended to raise the visibility of the sponsor in search engine results and build web traffic. The audiences for a B2B white paper can include prospective customers, channel partners, journalists, analysts, investors, or any other stakeholders. As a marketing tool, these papers use selected facts and logical arguments to build a case favorable to the company sponsoring the document.ī2B (business-to-business) white papers are often used to generate sales leads, establish thought leadership, make a business case, grow email lists, grow audiences, increase sales, or inform and persuade readers. These white papers are long-form content designed to promote the products or services from a specific company. Since the early 1990s, the terms "white paper" or "whitepaper" have been applied to documents used as marketing or sales tools in business. In Israeli history, the White Paper of 1939 – marking a sharp turn against Zionism in British policy and at the time greeted with great anger by the Jewish Yishuv community in Mandatory Palestine – is remembered as " The White Paper" (in Hebrew Ha'Sefer Ha'Lavan הספר הלבן – literally "The White Book").
#WHITE PAPER FULL#
Also known as consultation documents, green papers may merely propose a strategy to implement in the details of other legislation, or they may set out proposals on which the government wishes to obtain public views and opinion.Įxamples of governmental white papers include, in Australia, the White Paper on Full Employment and, in the United Kingdom, the White Paper of 1939 and the 1966 Defence White Paper. īy contrast, green papers, which are issued much more frequently, are more open-ended.
Publishing a white paper tests public opinion on controversial policy issues and helps the government gauge its probable impact. White papers are a way the government can present policy preferences before it introduces legislation. They can also serve as educational techniques."
The "provision of policy information through the use of white and green papers can help to create an awareness of policy issues among parliamentarians and the public and to encourage an exchange of information and analysis.
In Canada, a white paper is "a policy document, approved by Cabinet, tabled in the House of Commons and made available to the general public". "White papers have tried to perform the dual role of presenting firm government policies while at the same time inviting opinions upon them." White papers are a "tool of participatory democracy . In the British government, a white paper is usually the less extensive version of the so-called blue book, both terms being derived from the colour of the document's cover. Her 149-page report was entitled "Review of the Civil Administration of Mesopotamia" and was presented to Parliament in 1920.
Gertrude Bell, the British explorer and diplomat, was possibly the first woman to write a white paper. The term white paper originated with the British government and many point to the Churchill White Paper of 1922 as the earliest well-known example under this name.
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